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Managing the Media – When it all goes wrong - 07/09/2010 to 07/09/2010
You don’t have to be a global Petrochemical Company for your company disaster to become a media scoop. Whether on a local or global scale, careful media handling can be the difference between protecting your company and its demise. You may have a well documented emergency response plan, but are you prepared for the journalist/interviewer hungry for the story? Who will, or should, face the media, what should they say and how will they react when suddenly faced with a camera or microphone?
Exploring why to engage with the print and TV media, how a crisis can develop if mishandled, and using simulated interviews with delegate participation, this seminar led by experienced media industry professionals aims to equip your company management with the skills to handle the media should a crisis occur.
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