At any moment your company could come under the glare of the media spotlight. Even in the best managed companies, human error or unforeseen circumstances can unexpectedly make you the focus of media attention. This involves dealing with journalists hungry for a story but with little or no knowledge of business or the chemical industry.

How can the situation be managed? Who will deal with the media? Have they the training and experience to do so? What should they say? How should they react? Failing to manage the media effectively can have serious consequences for your company.

This half-day CBA seminar has been designed for the chemical sector and provides tools and advice on how to survive the media spotlight.